SRG Holding Limited

SRG Holding Limited
Objects in work

Dubai based SRG Holding is one of the leading family-owned holding companies in the UAE, with extensive operations in property development and management, hospitality, real estate investments, and wholesale trading.

Now led by the second generation of the AlRafi family, the company remains rooted in the values of honesty, integrity and long-term partnership. These guiding principles have helped the company significantly grow its assets and operations in Dubai, the United Arab Emirates and internationally over the last half-century and continue to do so today.


60+ Years on the market
Prestigious areas
Using advanced design software
Is one of the leading family-owned holding companies in the UAE


Company history

Founded in 1958 by Abdulsalam AlRafi to trade agricultural commodities such as tea, sugar and rice in the AlRas Deira souq, SRG Holding has since grown to become one of the Emirate’s leading family-owned holding companies, with extensive operations in property development and management, real estate investments, and wholesale trading.

Some of the city’s most recognisable landmarks have been built and managed by SRG Holding, including Burj Al Salam, Sheraton Grand Hotel Dubai, AlSalam Hotel Suites, Marina Heights Tower and AlSalam Grand Hotel & Hotel Apartments. The group operates across the entire real estate value chain, including project development, facilities management, and leasing and sales services.

The group’s hospitality division partners with leading hotel operators, including Marriot’s Sheraton Hotels & Resorts. Furthermore, the group invests in real estate and private equity in international markets.

SRG Holding’s trade finance subsidiary contributes to the Emirate’s dynamic import-export sector by providing wholesale trading facilities to local wholesalers, who serve regional markets in the areas of foodstuffs, commodities, electronics and appliances.

Today, led by the second generation of the Abdulsalam AlRafi family, the group remains rooted in the values of honesty, integrity and long-term partnership; characteristics which have contributed to the company’s growth for more than half a century.

Our Founder

Abdulsalam AlRafi was born in 1942, the son of Mohammed Rafi Mohammed Saeed AlRafi — a successful foodstuff merchant who began his own trading business in 1927 during the height of the Gulf’s pearl-diving era.

Growing up, Abdulsalam learned essential lessons from his father regarding the value of honour, keeping one’s word and pursuing long-term growth one step at a time. Between 1953 and 1957, Abdulsalam AlRafi attended the historic Ahmadiya School — the first formal school to be established in Dubai and the seat of learning for many of the Emirate’s leading families, including Dubai’s ruling Al Maktoum family. After graduating from Al Ahmadiya School, Abdulsalam worked with his father importing foodstuffs.

In 1957, Abdulsalam established his own trading company before later expanding into foodstuff manufacturing. He says this was “the turning point” in his life “as it combined trade, industry and craftsmanship in a smart and ambitious way.” In 1970, he further expanded his company’s operations into real estate.

It was in this industry that he observed that the law of supply and demand provides a powerful guide for decision making. He saw that, provided market demand is read correctly, real estate can deliver financial returns more quickly than trading. Abdulsalam always attributes his real estate success to his work in the souq:

“Success builds upon prior successes”, he said, adding, “The school of life provides the best education.”

Abdulsalam enjoyed travelling abroad because of the way it broadens the mind as well as encouraging his own ambition. He travelled extensively in Asia and Europe, including multiple trips to countries as varied as South Korea, Japan, Singapore, Sri Lanka, Britain, Germany and France. A deeply religious man, Abdulsalam was always heavily involved in philanthropy and community service “for the sake of God and for the good of others.”

His charity work was also inspired by the example of the UAE leadership. “Through their humanitarian initiatives, they have taught us the importance of philanthropy” Abdulsalam said at the time SRG Holding announced its funding of the Rashid Hospital outpatient clinic building. “I would like to give back to my homeland, and therefore I decided to undertake this project,” he said.

Every day at dawn, Abdulsalam would read the Quran, and he enjoyed attending local majlises, where leading members of the community would discuss the important issues of the day, as well as cultural, philosophical and scientific topics. These gatherings provide an opportunity for him to continue learning. As he observed, “Youth have much to benefit from the experience and knowledge of their elders.”


SRG Properties develops and operates a prestigious portfolio of real estate assets in Dubai and the UAE. Skilled in adding value across all levels of the property supply chain, from land acquisition and project development to leasing, sales and facility management, the company delivers superior results to its clients, tenants and customers.

By bringing 45 years of local expertise and world-class practices to its operations, SRG Properties provides an integrated operation able to maximise the return on investment and value of its buildings across their full lifecycle. This history of excellence also ensures outstanding service across all aspects of its property operations, something particularly important in the case of the group’s many signature luxury developments. Tenants enjoy high-quality construction, superb sales and leasing services, and exceptionally maintained properties.

The company’s current portfolio encompasses a multitude of properties, ranging from residential buildings, mixed-use commercial skyscrapers, hotel and hotel apartments,high-performance warehouses and retail spaces to villas. Recognising the long-term growth of Dubai and the opportunities this presents, the company continues to add to its already valuable land bank and has an exciting pipeline of projects planned. The most significant of these future projects include developments in the Central Business Districts of Sheikh Zayed Road and Dubai Media City, as well as the upscale Burj Khalifa district.


Just as tremendous care is put into every aspect of the design, construction and finishing of each SRG Holding development , equal attention and skill is put into managing and maintaining these properties. In this way, the SRG Facility Management ensures that all of its diverse tenant and user communities enjoy a superior experience, and that the company maintains and maximises the full value inherent in the high-quality build of each project.

Recent projects
Represented in the districts
Business Bay
5 properties
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